This Project investigates how customers interact with user interface in virtual showroom

Web XR for IKEA Showrooms

Web XR is VR for mobile devices without a headset equipment.

Interact with the 2 rooms above, each containing 795 products
 

Latest research posts

Uses of AR in Retail.

I found Retailers like IKEA and Walmart, fast food joints like McDonald's and Starbucks, and high-end manufacturers like BMW and Audi all employ AR, heres why

A Look at Web VR Technology: Showing Off IKEA Products

As businesses strive to create more immersive and interactive experiences for their customers, Web VR emerges as a powerful tool. A prime example of its application is in showcasing IKEA products, transforming the online shopping experience.

Here's what research participates are saying

participate 4, Online shopper

“ Seeing the things displayed in the showroom is something I enjoy doing. ”

participate 4, Online shopper
participate 7, software developer

“ I'm hopeful that this technology will keep improving and make online shopping even more immersive ”

participate 7, software developer
participate 5, social media influencer

“ I'm not yet convinced it can fully replicate the in-store experience of feeling and testing products firsthand. However, the potential is there ”

participate 5, social media influencer
 

Answers for your common questions

You can join whenever it is convenient for you; simply notify me when you wish to participate through any means. The most typical approach to getting involved is that I will assign you tasks to undertake in the environment, and I will record and monitor how you execute those activities.

So Instead of viewing static images or reading product descriptions, visitors can explore a virtual showroom. They can see rooms furnished with IKEA products, getting a true sense of the space, style, and layout.

Currently, yes you can see prices but there's no search feature, this is why i want you to participate in the research so that i gauge how much a search is needed.

Absolutely! you can move around to view the space, style, and layout.