Uses of AR in Retail.

Created on 6 September, 2024 • September Research • 180 views • 1 minutes read

I found Retailers like IKEA and Walmart, fast food joints like McDonald's and Starbucks, and high-end manufacturers like BMW and Audi all employ AR, heres why

1.Entertain customers

• Walmart collaborated with DC Comics and Marvel to bring exclusive superhero-themed AR experiences to selected outlets.
• Starbucks Reserve Roastery in Shanghai uses AR to offer customers a digital tour of their massive roasting facility.

2.Educate customers

• Walgreen’s and Lowe’s use AR in their in-store navigation apps to guide users to product locations and notify them if there are special promotions along the way.
• Toyota and Hyundai use AR to demonstrate key features and innovative technologies in their new car model.

3.Help customers evaluate product fit

• IKEA’s Place app uses AR to help customers determine if products fit with their existing room décor.
• L’Oréal’s Virtual Try-On feature and Sephora’s Virtual Artist app use AR to show customers how different cosmetic products would look on them.
• Uniqlo and Topshop use AR to offer a more convenient way of trying on different outfits in their physical stores
• BMW and Audi use AR to give customers a preview of cars based on customizable features such as paint color, wheel design, and interior aesthetics.

4.Enhance customers’ post purchase consumption experience

• LEGO’s Hidden Side sets are specially designed to be played together with the companion AR app.
• McDonald’s used AR to let customers discover the origins of ingredients in the food they purchased.
• Hyundai’s Virtual Guide app uses AR to teach car owners how to perform basic maintenance.

Uncovering the reasons behind why organizations are doing this is always an exciting endeavor, and they are not the only ones. I have no doubt that there are a great many such examples. thanks for reading and see you in the next post